Western Community Action was in the process of merging with another agency, and United Community Action was the name decided for the new agency. I was approached with the request to make a new logo using the new name, but to also provide a “fresh” design they could use in addition to the traditional logo.
I’ll be honest, I didn’t do a whole lot with this. The heart logo belongs to Community Action. I did, however, use the text Western Community Action used. In my approach to this I felt like UCAP could use a simpler logo. Their usual logo had a lot going on, including smaller text that didn’t scale very well. I decided to just use the heart logo. Since it’s hugging, I thought it would work well to put the words in the logo.